The Adventure Challenge | Lunchbox Notes
My Role: Designer, Illustrator, and Brand Director.
Case Study: Lunchbox Notes Visual Design
Overview
Lunchbox Notes is a set of 28 scratch-off adventure cards by The Adventure Challenge designed to bring fun, creativity, and connection to children aged 6-11. I designed the visual branding and illustrations to create an engaging, cohesive product.
Goals
The visuals aimed to appeal to kids with playful animal doodles. I had creative freedom to determine the style and colors.
Overview
Lunchbox Notes is a set of 28 scratch-off adventure cards by The Adventure Challenge designed to bring fun, creativity, and connection to children aged 6-11. I designed the visual branding, aesthetics, and illustrations to create an engaging, cohesive product.
Goals
The visuals aimed to appeal to kids with playful animal doodles. I had creative freedom to determine the style and colors.
Process
Research: Explored illustration styles and trends to inspire ideas.
Sketching: Created drafts of sketches and color palettes, refining them with my art director’s feedback.
Iteration: Tested and adjusted designs for consistency and balance.
Execution: Finalized and digitized illustrations for the product.
Challenges
Maintaining a consistent style and balancing compositions across all cards required iteration, sketching, and layout testing.
Collaboration
Worked closely with my art director to brainstorm ideas and refine the illustrations, enhancing the overall design.
Outcomes
The design received praise from my team and customers. Kids loved the illustrations, and parents valued the product’s ability to promote kindness and connection.
Skills
Illustration: Consistent, engaging designs.
Branding: Balancing fun with minimalist aesthetics.
Audience Insight: Tailoring visuals to kids while appealing to parents.
Detail-Oriented: Ensuring cohesive style and composition.
Highlight
I’m proud of creating a product that promotes joy and connection while being fun and visually engaging for kids.