The Adventure Challenge | Kids Edition
This scratch-off adventure book is packed with fun and unique activities kids can do inside, outside, with siblings, friends, or on their own.
My Role: Designer, Illustrator, and Brand Director.
Case Study: Kids Edition Visual Branding for The Adventure Challenge
Objective
To create visually appealing, bold, and fun branding for kids aged 6–12 while aligning with The Adventure Challenge’s minimalist brand style.
Challenges
Balancing a bold, playful design with the company’s neutral, minimalist branding.
Designing for a wide age range (6–12) while appealing to parents.
Design Process
Research & Testing: Conducted market research, ran A/B tests, and sampled materials to find appealing colors and designs.
Simplification: Shifted from a multi-color palette to neon green and white for a clean, functional aesthetic.
Material Choice: Selected a holographic silver cover for eye-catching appeal and balanced fun with professionalism.
Final Design: Created the book cover and interior pages, featuring line-art doodles and a minimalist green-and-white palette.
Outcome
Kids and parents praised the product as fun and engaging.
The design enhanced the product’s visual appeal, usability, and alignment with The Adventure Challenge branding.
Reflection
This project taught me to balance brand consistency with innovation and sparked my passion for designing kids’ products.